Pay Bill Experience Design
Imagine leaving your house 2 hours early to pay the utility bill only to be greeted by a queue that would
make all red traffic signals jealous.
Forty-five minutes later, not only are your knees starting to ache, but the anxiety steadily grows as you realize that you will be late for your next task as well.
Sounds like an interesting challenge?
Design Showcase
These are some of the visuals produced by me for various marketing and product demonstration purposes
Won Bangladesh Innovation Award 2021
bKash 'Pay Bill Service Experience' that I designed won the Bangladesh Innovation Award 2021 in the 'Best Process Innovation' category by simplifying the lives of millions of App users.
bKash Pay Bill service enables over 52 million bKash users to pay their utility bills through their mobile phones 24/7 from anywhere from the comfort of their homes.
The service also received an honorable mention in the 'Best Innovation-Product Development' category.
Flare Animation for bKash App
bKash Customer and Merchant apps are built on the Flutter framework. Even though the Flutter animation framework was relatively new and very few resources were available for learning. By self-teaching and experimenting, I successfully implemented the rive flare animation for Flutter and reduced each animation's file size from, on average, ~2500 KB to ~ 5KB, thus reduced the app's size significantly.
Significant Microsite Development for bKash App
After I re-designed the bkash app following UI/UX guidelines from IDEO, the bKash super app was relaunched in 2019. It had many new features, and we found out there is a vast demand for user education/ awareness for the app's services as the Super app concept is still new to the Bangladeshi user base. So I took the initiative and designed and developed this microsite and launched this user education-related feature called "Discover bKash".
Right after the launch of Discover bKash, it got widely popular without any marketing campaign as users explored this in-app microsite on their own to learn more about the app. To utilize the user base of millions of users coming into this feature, I started taking in-app surveys within this feature, gained user knowledge, and provided this channel to Research Team for getting user insights fast and cost-effectively. And all this happened within nine months of launching this service.
Discover bKash has three core features.
User Education Videos, which educates users about different features of the App.
Survey, helps the app and research team gain vital user feedback and conducting A/B tests cost-effectively.
Release Updates, a release wise notes which allows users to explore which app features are newly added and where to avail them.
As Discover bKash's target audiences mainly were less educated users, so I kept the whole feature in the native Bangla language only.
Core Principle of the bKash App
Toronto ON, Canada