They call me EZ

I help teams turn messy ideas into products people love ❤️

Design leader and visual storyteller blending product strategy, systems thinking, and human behavior to ship intuitive, meaningful experiences.

View Case Studies

Here's a case study to give you an idea on how I work

Pay Bill Experience Design

Imagine leaving your house 2 hours early to pay the utility bill only to be greeted by a queue that would make all red traffic signals jealous.
Forty-five minutes later, not only are your knees starting to ache, but the anxiety steadily grows as you realize that you will be late for your next task as well.

Sounds like an interesting challenge?

Read the Case Study

Selected Work

eCompliance | Health & Safety
How to reduce notification Fatigue view case study

bKash Limited | FinTech
Making of a Super App Ecosystem view case study

bKash Limited | FinTech
Heuristic evaluation for a better user experience view case study

My most significant project

Helped improve the lives of
50 Million+ people

Financial Services | FinTech | bKash Limited Here is an overview of ⌛10,000 + Hours of work
👀 Looking for the background video?

Not just another Case Study

Product Design - A Team Sports

I put this together for Product Designers and Product Managers to peek into the world of process-oriented design.

This document outlines the steps of the design process, from ideation and research to prototyping and user testing, and the roles and responsibilities of each team member throughout the process. It also includes best practices for communicating, collaborating, and managing the design process.

Read the Documentation

Testimonials

While writing his name in Short, he says EZ Sowmmo!! Well, he truly is EZ (easy).. The UI/UX designer who always loves to keep things simple and easy because he studies his customers well, he exactly knows what kind of problem he is solving for them. On top of everything, he is humble, ever smiling and very much approachable person.

KAZI NURUS SOFA EVP & HEAD OF DEPARTMENT | BKASH LIMITED

A job title cannot define who Eshar is. He is an extremely passionate designer who has become very valuable for our team for his incredible customer led designs. I have seen him also uplifting the spirit of the team with his presence. All in all, he is the guy who gets his job done well, really well and also brings much more than that to the table.

SABABA TANIA GM, UX & RESEARCH | BKASH LIMITED

Working with Eshar has been a great experience. Great thing about him is his quality to take initiative without much oversight or guidance. He has a keen mind which lends itself nicely to the problem solving that is required in software development. He is a also great at picking up a new technology.

GAUTAM SINGH DIRECTOR, SENIOR TECH EXECUTIVE | IQVIA

Sowmmo has been an amazing team lead, with amazing ux leadership, ownership and decision-making qualities. Having worked closely with him, I can say I've learned a lot from him, his simple ux solutions, agile work process, ethics and empowerment has helped me grow as an individual.

MOHAMMAD SULTAN KHAJA PRODUCT DESIGNER | 10 MINUTE SCHOOL

Eshar Zaman is very experienced professional who is able to promote personal and professional improvements among collegues and partners. His design approach, user analysis skill is impressive. He pushes himself and tries to solve those needs by ensuring best user experience.

MD ARIFUL ISLAM USER EXPERIENCE LEAD | BKASH LIMITED

My Leadership Philosophy

If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
- Saint Exupery

About Me

Hi this is EZ,

I'm a visual storyteller who loves understanding how people interact with technology and how well-designed products can make their lives easier. My work combines creative strategy, product vision, and human behavior to shape digital experiences that feel intuitive, useful, and meaningful.

Over the last 12 years, I have worked across Fintech, EHS, Health IT, Entertainment, NGOs, B2B SaaS, and Fashion-tech. This range has taught me how to simplify complex problems, guide teams toward clarity, and design with empathy at the center. My background in computer science helps me bridge design and engineering without losing sight of the human experience.

I enjoy mentoring designers and founders, building strong product narratives, and helping teams work with confidence and intention. My goal is to create experiences that deliver genuine value.